Retargeting 10 min read February 1, 2026 Tomasz Baran Head of Retargeting Technology
Why 97% of visitors don't buy?
97% of users leave a website without making a purchase. Retargeting changes the rules of the game.
What is retargeting?
Retargeting is a digital advertising technique that allows you to display ads to people who have already visited your website.
Types of retargeting
Pixel retargeting, list-based (CRM), dynamic, and behavioral -- each type has its own application.
How retargeting increases conversions
The reminder effect, message personalization, abandoned cart recovery, and building message sequences.
Summary
Retargeting is not an option -- it is a necessity for every online business. At WeWo Media, we go a step further with proprietary technology.