Our Technology
Proprietary retargeting platform analyzing over 50 million user profiles daily.
WeWo Media RTG Platform
Our proprietary retargeting platform is the foundation of every campaign. It analyzes millions of profiles in milliseconds, making optimal ad display decisions.
Real-Time Bidding
Ad display decisions made in milliseconds based on user profile analysis.
Machine Learning
ML algorithms continuously learn and optimize campaigns based on historical conversion data.
Behavioral segmentation
Advanced user segmentation based on behaviors, purchase intent, and journey stage.
Cross-device tracking
Tracking users across devices for consistent advertising communication.
Data pipeline
Our pipeline processes data from collection to activation in real time.
Collection
The WeWo tag collects user behavior data on client websites.
Processing
Data is processed and enriched with behavioral context.
Segmentation
ML algorithms segment users based on conversion probability.
Activation
Personalized ads displayed at the optimal moment and context.
Conversion prediction
ML models predict the conversion probability of each user, enabling optimal budget allocation.
Privacy and compliance
Full compliance with GDPR, ePrivacy, and IAB standards. Consent management integrated into the platform.
Our tech stack
Technologies we build on
Infrastructure
- AWS
- Kubernetes
- Docker
- Terraform
Data & ML
- Python
- TensorFlow
- Apache Kafka
- ClickHouse
Integrations
- Google Ads API
- Meta Marketing API
- Prebid.js
- OpenRTB
Innovation in our DNA
Continuous technology development is not just a slogan -- it is how we operate.
R&D team
A dedicated research and development team working on new algorithms and solutions.
Cookieless future
We are preparing for a world without third-party cookies with first-party data solutions.
Want to see our technology in action?
Request a demo of our retargeting platform and see how it can enhance your campaigns.