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Retargeting helps businesses re-engage with potential customers who have shown interest but haven't made a purchase yet, it delivers targeting ads to users who have previously visited a website but it didn't end with conversion. Thereby increasing the likelihood of conversion.

Both are commonly used in web design and digital marketing. Push Notifications: These are messages that "push" content to users' devices, typically desktop or mobile, even when they are not actively using a website or application. Pop-ups: These are graphical user interface elements that "pop up" over the main content of a webpage.

Display advertising refers to the use of visual advertisements (banners, images, videos, etc.) placed on websites, apps, or social media platforms to promote products, services, or brands. These ads are typically targeted to specific audiences based on factors like demographics, interests, or browsing behavior.

Native advertising is a form of paid advertising that seamlessly blends in with the surrounding content on a digital platform, such as a website, social media feed, or mobile app. Unlike traditional display ads, native ads mimic the look, feel, and format of the organic content around them, making them less disruptive and more engaging to users.

Email advertising involves sending promotional messages or advertisements to a targeted list of email subscribers. These messages can include newsletters, product announcements, special offers, and personalized recommendations.

The main goals of Google Ads advertising are to increase visibility, drive website traffic, generate leads, and boost sales by targeting users who are actively searching for products or services related to the advertiser's offerings. It provides tools for tracking and measuring ad performance, enabling to optimize campaigns for better results.